McLaren F1
Working closely with the brand teams across McLaren Formula 1, Arrow McLaren, and McLaren Formula E, I created digital and social-first content that helped establish Arrow McLaren as one of the world's top five social media teams in its category at the Webby Awards. My role spanned creative direction, on-location shoot planning, template design, and collaborating with cross-functional teams to develop engaging content and campaign ideas for every race weekend.
